VETERAN OWNEDAND OPERATEDSV

Veteran Owned Women Led Mission Driven

About the Founders

Two women. Two lived experiences. One shared assignment.

She's Vetted was co-founded by Danielle Johnson and Kenya McCarter to bring two forms of expertise into one intentional business development ecosystem. Danielle brings the lived experience of military service, the discipline of entrepreneurship, and real-world business ownership through The Platinum Gallery and Johnson Cleaning Services. Kenya brings business development, program strategy, workforce development, contracting readiness, ecosystem design, leadership training, professional positioning, and the structure required to transform vision into sustainable execution.

Danielle Johnson, co-founder of She's Vetted for Business, standing in a modern office wearing a tailored rose satin suit with long dark hair and gold hoop earrings, hands resting naturally at her side.

Co-Founder · U.S. Army Veteran · Entrepreneur · Community Leader · Veteran Business Advocate

Danielle Johnson

From military service to business ownership. A legacy of leadership, excellence, and community impact.

Military Service

Danielle Johnson proudly served in the United States Army from January 1997 through September 2001, achieving the rank of Specialist (SPC/E-4). Her military career laid the foundation for the leadership, discipline, resilience, and commitment to service that continue to define her work today.

She served as a 52D Power Generation Equipment Repairer (Generator Mechanic), mastering complex electrical schematics, diagnostic troubleshooting, and mission-critical maintenance. As a Squad Leader, she mentored Soldiers, maintained accountability, and ensured accurate equipment documentation. She also served two years as an M249 Squad Automatic Weapon (SAW) Gunner and earned a perfect 300 score on the Army Physical Fitness Test, qualifying for the Army Physical Fitness Badge.

  • United States Army, 1997–2001
  • Rank: Specialist (SPC/E-4)
  • Duty stations: Fort Stewart, GA · Kuwait deployment
  • MOS: 52D Power Generation Equipment Repairer
  • Leadership: Squad Leader · M249 SAW Gunner
  • Recognition: Army Physical Fitness Badge (300 APFT)

Business Ownership

Danielle is the visionary behind The Platinum Gallery, where she has built more than 20 years of experience in the full-service salon industry. Her signature Platinum Touch — a premium client experience built on image, presentation, and customer care — has traveled from city to city and served everyone from business owners to political leaders. That expertise naturally expanded into image consulting, helping professionals and public leaders refine how they show up in the world.

As part owner of Johnson Cleaning Services alongside her husband, Danielle applies the same standards she carried in uniform: attention to detail, reliability, and mission-first execution. The company has executed residential and commercial cleaning contracts and built a reputation for dependable, high-quality work.

  • Founder & visionary of The Platinum Gallery
  • 20+ years in full-service salon industry
  • Image consulting for business owners to political leaders
  • Part owner of Johnson Cleaning Services
  • Residential & commercial cleaning contracts executed

Community Leadership

Danielle remains deeply committed to her community through mentorship and civic engagement. As a member of the Dorchester Chamber of Commerce, she continues to serve, support, and empower fellow business owners and entrepreneurs, connecting service, leadership, and economic opportunity.

  • Member, Dorchester Chamber of Commerce
  • Mentor to fellow business owners and entrepreneurs
  • Connector of service, leadership, and economic opportunity

Today at She's Vetted

As Co-Founder of She's Vetted for Business, Danielle brings the combined weight of military service and real-world business ownership to help women veterans, veteran spouses, military-connected women, and veteran-owned businesses navigate entrepreneurship, leadership, workforce development, and government contracting with confidence.

"Service never ended when the uniform came off. It simply evolved into a new mission — helping other women veterans build what comes next."

Highlights

  • 20+ years in the full-service salon industry
  • Founder & visionary of The Platinum Gallery
  • Transitioned salon expertise into image consulting
  • City-to-city impact: the Platinum Touch from business owners to political leaders
  • Part owner of Johnson Cleaning Services
  • Executed residential & commercial cleaning contracts
  • Member, Dorchester Chamber of Commerce
  • Mentors and empowers fellow business owners and entrepreneurs
  • U.S. Army Veteran (1997–2001), Specialist E-4
  • Squad Leader with Kuwait deployment experience

Credentials & Recognition

Branch of Service
United States Army
Rank
Specialist (SPC / E-4)
Years of Service
January 1997 – September 2001
Military Occupation
52D Power Generation Equipment Repairer
Duty Stations
Fort Stewart, GA · Kuwait deployment
Leadership Role
Squad Leader
Additional Role
M249 SAW Gunner (2 years)
Training
BCT · AIT · PLDC · JNOC
Recognition
Army Physical Fitness Badge (perfect 300 APFT)
Venture
Founder & Visionary, The Platinum Gallery
Industry Experience
20+ years in full-service salon industry
Business
Part Owner, Johnson Cleaning Services
Sectors Served
Residential & commercial cleaning contracts
Civic Engagement
Member, Dorchester Chamber of Commerce
Practice
Entrepreneurship · Image Consulting · Mentorship
Kenya McCarter, co-founder of She's Vetted for Business, seated in a pale rose double-breasted suit with gold-accented pendant, hands folded, composed executive portrait against a warm neutral backdrop.

Co-Founder · Creator of She Means Business™ · Business Growth Consultant · Ecosystem Architect

Kenya McCarter

Building businesses with structure. Creating ecosystems that move women forward.

Kenya McCarter, professionally known as Kenya Nicole, is a business growth consultant, ecosystem architect, author, speaker, serial entrepreneur, and the visionary and creator of She Means Business™.

She Means Business was created from Kenya's belief that women entrepreneurs need more than motivation, disconnected resources, or rooms filled with people who cannot help them move forward. They need structure, strategy, access, relationships, and an ecosystem designed to help them identify the right opportunities, strengthen their businesses, and build with greater intention.

Through She Means Business, Kenya has developed a broader entrepreneurial ecosystem that connects women business owners to business assessments, cohort training, government contracting readiness, funding preparation, professional development, visibility opportunities, strategic partnerships, publishing, media, and community. She helps founders move beyond survival mode — refining what they are building, strengthening the infrastructure behind it, and positioning their businesses for growth, contracts, capital, and long-term impact.

Kenya is known for seeing the full vision, identifying what is missing, and creating the structure required to move the work forward. Her expertise spans business development, ecosystem design, government contracting readiness, supplier development, workforce development strategy, program and cohort design, business infrastructure, strategic partnerships, capital readiness, leadership development, professional positioning, curriculum development, media and visibility strategy, and community-centered economic development.

As Co-Founder of She's Vetted for Business, Kenya brings the strategic framework, program architecture, business development expertise, and ecosystem-building vision behind the organization. She's Vetted is an intentional extension of the larger She Means Business mission, created specifically to serve women veterans, veteran spouses, military-connected women, and veteran-owned businesses.

Working alongside U.S. Army veteran and Co-Founder Danielle Johnson, Kenya helps connect the lived experience of military service with the business structure, workforce strategy, government contracting preparation, leadership development, and professional positioning required to build what comes next. Success, for Kenya, is not measured by how many women enter a program — it is measured by how many leave with stronger businesses, clearer direction, completed assets, better positioning, and the capacity to create opportunities for others.

"Women veterans deserve an ecosystem that understands their leadership, respects their lived experience, and equips them with practical tools, trusted relationships, and structured opportunities."

Highlights

  • Visionary & creator of She Means Business™
  • Author, speaker & serial entrepreneur
  • Architect of the She's Vetted curriculum & cohort
  • Advisor on contracts, capital & workforce readiness

Credentials & Recognition

Role
Visionary & Creator, She Means Business™
Role
Co-Founder, She's Vetted for Business™
Practice
Business Growth Consultant
Practice
Ecosystem Architect
Practice
Government Contracting & Supplier Development
Practice
Cohort & Curriculum Designer
Platform
Author · Speaker · Serial Entrepreneur