About the Founders
Two women. Two lived experiences. One shared assignment.
She's Vetted was co-founded by Danielle Johnson and Kenya McCarter to bring two forms of expertise into one intentional business development ecosystem. Danielle brings the lived experience of military service, veteran advocacy, community connection, discipline, sacrifice, and transition. Kenya brings business development, program strategy, workforce development, contracting readiness, ecosystem design, leadership training, professional positioning, and the structure required to transform vision into sustainable execution.


Co-Founder · U.S. Army Veteran · Community Leader · Veteran Business Advocate
Danielle Johnson
A foundation built through service. A mission continued through leadership.
Danielle Johnson proudly served in the United States Army from January 1997 through September 2001, achieving the rank of Specialist (SPC/E-4). Her military career laid the foundation for the leadership, discipline, resilience, and commitment to service that continue to define her work today.
During her time in the Army, Danielle completed Basic Combat Training, Advanced Individual Training (AIT), the Primary Leadership Development Course (PLDC), JNOC, and every Army correspondence course available to her at the time. Her dedication to continuous learning reflected a mindset that has remained central to her professional journey: always be prepared, always keep growing, and never stop developing your skills.
She served as a 52D Power Generation Equipment Repairer (Generator Mechanic) — a highly technical role requiring precision, analytical thinking, and problem-solving under pressure. Danielle became proficient in interpreting complex electrical schematics, diagnosing electrical system failures, rebuilding generators, replacing wiring harnesses, and maintaining mission-critical equipment that supported military operations.
Her willingness to step into difficult assignments quickly earned the respect of her peers and leaders. As a Squad Leader she was entrusted with mentoring Soldiers, maintaining accountability, preparing counseling statements, overseeing equipment documentation, and ensuring maintenance records were completed accurately — experiences that shaped the organizational leadership, operational discipline, and people-first approach she brings to business today.
Danielle's assignments included Fort Stewart, Georgia, followed by a deployment to Kuwait, where she further strengthened the confidence, adaptability, and resilience required to lead in demanding environments. She also served two years as an M249 Squad Automatic Weapon (SAW) Gunner, an experience that reinforced teamwork, mission readiness, tactical proficiency, and trust among fellow Soldiers.
One achievement she remains especially proud of is earning a perfect 300 score on the Army Physical Fitness Test (APFT), qualifying her to wear the Army Physical Fitness Badge — a reflection of her commitment to discipline, excellence, consistency, and accountability.
Today, Danielle continues to serve in a different uniform. As Co-Founder of She's Vetted for Business, she is committed to helping women veterans, veteran spouses, military-connected women, and veteran-owned businesses navigate entrepreneurship, leadership, workforce development, and government contracting with confidence. Through She's Vetted, she helps build the bridge between military service and sustainable business ownership — because for Danielle, service never ended when the uniform came off. It simply evolved into a new mission: helping other women veterans build what comes next.
"Service never ended when the uniform came off. It simply evolved into a new mission — helping other women veterans build what comes next."
Credentials & Recognition
- Branch of Service
- United States Army
- Rank
- Specialist (SPC / E-4)
- Years of Service
- January 1997 – September 2001
- Military Occupation
- 52D Power Generation Equipment Repairer
- Duty Stations
- Fort Stewart, GA · Kuwait deployment
- Leadership Role
- Squad Leader
- Additional Role
- M249 SAW Gunner (2 years)
- Training
- BCT · AIT · PLDC · JNOC
- Recognition
- Army Physical Fitness Badge (perfect 300 APFT)


Co-Founder · Creator of She Means Business™ · Business Growth Consultant · Ecosystem Architect
Kenya McCarter
Building businesses with structure. Creating ecosystems that move women forward.
Kenya McCarter, professionally known as Kenya Nicole, is a business growth consultant, ecosystem architect, author, speaker, serial entrepreneur, and the visionary and creator of She Means Business™.
She Means Business was created from Kenya's belief that women entrepreneurs need more than motivation, disconnected resources, or rooms filled with people who cannot help them move forward. They need structure, strategy, access, relationships, and an ecosystem designed to help them identify the right opportunities, strengthen their businesses, and build with greater intention.
Through She Means Business, Kenya has developed a broader entrepreneurial ecosystem that connects women business owners to business assessments, cohort training, government contracting readiness, funding preparation, professional development, visibility opportunities, strategic partnerships, publishing, media, and community. She helps founders move beyond survival mode — refining what they are building, strengthening the infrastructure behind it, and positioning their businesses for growth, contracts, capital, and long-term impact.
Kenya is known for seeing the full vision, identifying what is missing, and creating the structure required to move the work forward. Her expertise spans business development, ecosystem design, government contracting readiness, supplier development, workforce development strategy, program and cohort design, business infrastructure, strategic partnerships, capital readiness, leadership development, professional positioning, curriculum development, media and visibility strategy, and community-centered economic development.
As Co-Founder of She's Vetted for Business, Kenya brings the strategic framework, program architecture, business development expertise, and ecosystem-building vision behind the organization. She's Vetted is an intentional extension of the larger She Means Business mission, created specifically to serve women veterans, veteran spouses, military-connected women, and veteran-owned businesses.
Working alongside U.S. Army veteran and Co-Founder Danielle Johnson, Kenya helps connect the lived experience of military service with the business structure, workforce strategy, government contracting preparation, leadership development, and professional positioning required to build what comes next. Success, for Kenya, is not measured by how many women enter a program — it is measured by how many leave with stronger businesses, clearer direction, completed assets, better positioning, and the capacity to create opportunities for others.
"Women veterans deserve an ecosystem that understands their leadership, respects their lived experience, and equips them with practical tools, trusted relationships, and structured opportunities."
Credentials & Recognition
- Role
- Visionary & Creator, She Means Business™
- Role
- Co-Founder, She's Vetted for Business™
- Practice
- Business Growth Consultant
- Practice
- Ecosystem Architect
- Practice
- Government Contracting & Supplier Development
- Practice
- Cohort & Curriculum Designer
- Platform
- Author · Speaker · Serial Entrepreneur