VETERAN OWNEDAND OPERATEDSV

Veteran Owned Women Led Mission Driven

She's Vetted for Business — No more navigating business alone. Tools, Resources, Ecosystem, Sisterhood. From Texas to Maryland, and beyond.

The Vetted Standard

Vetted.Verified.Victory-Ready.

She's Vetted equips women veterans and military-connected business owners with the business structure, government contracting knowledge, workforce preparation, professional presence, and strategic relationships required to build sustainable companies.

Join the She Means Business Ecosystem

Vetted Opportunities

We help participants identify opportunities aligned with their actual business capacity and growth goals.

Strategic Connections

We connect women to buyers, partners, mentors, workforce resources, and business ecosystems that can move the work forward.

Contracts & Clarity

We help business owners understand certifications, capability, solicitations, pricing, positioning, and contract readiness.

Funding & Growth

We prepare participants to pursue capital, strengthen financial readiness, build teams, and grow with greater intention.

Who We Serve

Built for Women Whose Service, Sacrifice, and Business Deserve Structure.

Women veterans and military-connected women often enter entrepreneurship with discipline, leadership, adaptability, and a strong sense of responsibility. What many have not been given is a business ecosystem designed around their lived experience.

She served, now she owns: a woman in U.S. Navy service uniform beside her civilian self holding a Veteran Owned sign under the She's Vetted for Business logo.
Folded American flag on marble beside a leather portfolio

Why She's Vetted Exists

Service prepared her to lead. It did not automatically hand her a business roadmap.

Women veterans bring discipline, leadership, resilience, strategic thinking, and lived experience into entrepreneurship. Yet many still face fragmented resources, confusing certifications, limited access to buyers, underdeveloped business systems, gaps in professional positioning, and programs that acknowledge their service without helping them build sustainable economic opportunity.

She's Vetted was created to close that gap. We provide a structured pathway that connects business development, contracting readiness, workforce strategy, leadership growth, image development, and community into one coordinated experience.

This is not a room built around applause. It is a pathway built around preparation, access, implementation, and measurable movement.

"The women who served this country should not have to battle the business landscape alone."

The Development Pathway

Five pillars. One coordinated pathway to preparedness.

01

Government Contracting Readiness

SAM.gov, UEI, NAICS, capability statements, WOSB, EDWOSB, VOSB, SDVOSB, Maryland VSBE, solicitation review, pricing, teaming, and buyer meeting preparation.

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02

Business Infrastructure & Growth

Business model, operations, financial readiness, service delivery, revenue planning, risk, systems, documentation, and capital readiness.

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03

Workforce Development

Hiring readiness, workforce capacity, supervisory leadership, credentials, contract-driven planning, and employer partnerships.

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04

Leadership & Personal Development

Executive decision-making, communication, negotiation, boundaries, resilience, and leading teams through growth without glorifying burnout.

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05

Professional Image & Market Positioning

Executive presence, wardrobe strategy, headshots, LinkedIn, digital brand, media readiness, and capability presentation.

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She's Vetted branded curriculum suite: navy, teal, and rose hardcover workbooks with gold foil

Cohort Overview

More than training. A complete business development experience.

12
Weeks
25
Women
2
Tracks
5
Pillars
100%
Assets Delivered
12mo
Outcome Tracking

Track One

Contract-Ready Business Owners

Certifications, vendor readiness, government contracting, buyer relationships, subcontracting, capital access, and workforce expansion.

Track Two

Business & Workforce Foundation

Stabilization, professional development, workforce readiness, leadership, operating systems, and market positioning.

View the full cohort

What Participants Leave With

Information is helpful. Completed assets move the business forward.

  • Individual business readiness assessment
  • Business development plan
  • Capability statement
  • Certification roadmap
  • Vendor registration plan
  • Contracting profile
  • Professional headshot
  • LinkedIn audit
  • Digital brand review
  • Workforce capacity plan
  • Capital readiness checklist
  • Procurement opportunity pipeline
  • 90-day implementation plan
  • Professional positioning strategy

Pilot Cohort Goals

What we intend to measure.

Actual results will be published following cohort completion and verification.

25

women enrolled

20

completing 80%+ of training

15

capability statements completed

15

vendor profiles created or corrected

12

certification applications submitted

10

buyer or prime contractor introductions

8

bids, quotes, or subcontractor responses

10

workforce or hiring plans completed

5

capital applications submitted

5

jobs or paid contractor opportunities created

The Founders

Leadership built from service and strategy.

Danielle Johnson, U.S. Army veteran and Co-Founder of She's Vetted for Business.

Co-Founder · Veteran · Veteran Advocate · Community Leader

Danielle Johnson

Danielle brings the lived experience of military service, community leadership, and veteran advocacy to She's Vetted. Her leadership is grounded in firsthand understanding of the discipline, sacrifice, identity, transition, and resilience connected to military service.

"Her service did not end when the uniform came off. It evolved into a commitment to help other women veterans build what comes next."
Kenya McCarter (Kenya Nicole), Co-Founder of She's Vetted for Business and creator of She Means Business™.

Co-Founder · Business Growth Consultant · Ecosystem Architect of Visions

Kenya McCarter

Professionally known as Kenya Nicole, Kenya is a business growth consultant, program strategist, author, speaker, and ecosystem architect who helps visionaries refine, structure, and position businesses that already have movement.

The Broader Ecosystem

One mission. A broader ecosystem of business development and opportunity.

She's Vetted is connected to the She Means Business ecosystem, where women entrepreneurs can access membership pathways, business assessments, strategic programming, community, and additional development opportunities.

Tea Time & Contract Dime™

Important business conversations are happening at the table.

Tea Time & Contract Dime™ creates intentionally curated rooms where entrepreneurs, experts, partners, buyers, and business leaders can connect around contracting, collaboration, capital, and growth.

The She Means Business Ecosystem

Join Our Community of Women in Business

She's Vetted is connected to the She Means Business ecosystem, a growing community where women entrepreneurs connect around business development, funding readiness, government contracting, leadership, visibility, collaboration, and opportunity.

You do not have to build alone.

Facebook

Join the She Means Business Facebook Community

Connect with women entrepreneurs, access business conversations, learn about opportunities, and stay informed about She Means Business programs, assessments, events, and resources.

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Instagram

Follow She Means Business on Instagram

Follow for business insights, program announcements, funding and contracting resources, founder conversations, community highlights, and upcoming opportunities.

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Partnership

Help build the infrastructure behind veteran women-owned businesses.

Request a Partnership Conversation
  • Government agencies
  • Corporate sponsors
  • Federal prime contractors
  • Workforce boards
  • Community colleges
  • Banks and CDFIs
  • Veteran-serving organizations
  • Chambers
  • Economic development orgs
  • Professional service providers